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Swinson: Media images have negative impact on body image

November 11, 2010 9:17 AM
Originally published by UK Liberal Democrats

Co-founder of the Campaign for Body Confidence and Liberal Democrat MP Jo Swinson has given the Advertising Standards Authority (ASA) details of 172 scientific studies which show that exposure to idealised media images has a negative effect on body image for adults and children.

The portfolio of evidence gives a comprehensive overview of research examining the link between airbrushed media images and people's dissatisfaction with their own bodies.

The Campaign for Body Confidence is calling on the ASA to amend its codes of conduct for advertisers to require airbrushed images of people to be clearly labelled.

Commenting, Jo Swinson said:

"This portfolio of evidence clearly shows the negative impact that idealised images in the media are having on children and adults alike, who are bombarded with these unrealistic and altered pictures on a daily basis.

"The media has a responsibility to protect audiences from these pressures, which can lead to low self-esteem and eating disorders.

"I hope the ASA will take this evidence into serious consideration and work with the Campaign for Body Confidence to look at how its codes of conduct could be changed."